Anal care ^-^

Everyone deals with it / No one talks about it. Over 50% of adults experience anal discomfort, irritation, or related issues at some point in their lives. Add postpartum care, athletes, desk workers, and digestive issues, and suddenly this isn’t niche, it’s a massive, underserved space.

That’s where Tush & Co (founded by Dr Lexi Wilson) comes in. A brand built for real people dealing with real discomfort, without the awkward, clinical, or outdated feel most products still carry. We built Tush & Co to feel warm + approachable.


Something you wouldn’t hide in the cabinet but actually trust
and keep in your daily routine.

Target audience? Busy professionals. New moms. Athletes. Desk workers.
Basically… anyone with a human body.